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QR Codes – an innovative way for provision of touristic information

The authorities in Rio de Janeiro initiated an original way for distribution of touristic information – trough the input of QR codes in the traditional mosaics of the sidewalks. The first picture was built in a sidewalk in Arpoador – a rocky cape, which divides the renowned beaches Ipanema and Copa Cabana.

The citizens and guests of Rio de Janeiro, who have the installed application on their smartphone, can scan the code and visit a website giving more information about the landmark as well as a map of the region.

The city plans to install a total of 30 of these QR codes with information about beaches and historic points. Thus, the millions foreign visitors will be able to get to know the history of the city on their own and will learn more about its sightseeings as they walk around.

The idea of the municipality came from the Portuguese city Gibraltar, where the same innovative method for providing touristic information has been in use since last year.



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